1. Brand Identity

Ski Bum Coffee Co® is a specialty coffee brand rooted in adventure, mountain culture, and the passion for skiing. The brand embodies an active, outdoorsy lifestyle while delivering a premium coffee experience. Our tone is adventurous, bold, and approachable.

2. Logo Usage

Primary Logos

• Hexagon Logo (Skier Silhouette in Hexagon)
  • Preferred usage: Primary Blue (HEX #1B3867 / RGB 27, 56, 103) on light backgrounds.
  • Alternate usage: Black or White, depending on contrast needs.
  • Minimum clear space: At least the height of the skier’s head around all sides.
  • Minimum size: No smaller than 0.75” wide for print / 100px wide for digital.
• Wordmark Logo (Ski Bum Coffee Co®)
  • Primary usage: Gradient Blue (from deep to lighter blue).
  • Alternate usage: Solid Blue (HEX #1B3867), Black, or White.
  • Can be used independently or in combination with the hexagon logo.

Restrictions

• Do not alter the proportions of the logos.
• Do not rotate, distort, or skew the logos.
• Do not place logos on overly complex or low-contrast backgrounds that impair readability.
• Do not change the logo colors outside of approved brand colors.
• As a registered trademark and registered service mark, must appear with the "®" symbol.
• All printed or digital materials shall include a notice in substantially the following form:
  “SKI BUM COFFEE CO® is a registered trademark of Garofalo Enterprises Inc., used under license.”

3. Color Palette

Primary Colors

• Ski Bum Blue: HEX #1B3867 | RGB (27, 56, 103) | CMYK (74, 46, 0, 60)
• Black: HEX #000000 | RGB (0, 0, 0) | CMYK (0, 0, 0, 100)
• White: HEX #FFFFFF | RGB (255, 255, 255) | CMYK (0, 0, 0, 0)

Gradient Usage (Wordmark only)

• Gradient Blue (approved for wordmark only) may shift from darker navy blue (#1B3867) to lighter sky blue (#4A90E2).

4. Typography

Primary Typeface

• Headline / Brand Typeface: Bold, adventurous sans-serif font (recommendation: Josefin Slab semibold or Permanent Marker).
• Body Text Typeface: Clean, modern sans-serif (recommendation: Montserrat Regular or Open Sans).

Usage

• Headlines: Strong, bold typeface for clarity and brand recognition.
• Body copy: Readable, clean typeface for storytelling and marketing material.

5. Photography & Visual Style

• Tone: Outdoor, adventurous, lifestyle-driven. Capture skiing, snowboarding, and mountain culture alongside coffee moments.
• Lighting: Natural light, crisp contrasts, snowy whites balanced against dark blues and earthy tones.
• Mood: Inviting, energizing, and adventurous.

6. Brand Voice & Messaging

• Tone: Adventurous, sarcastic, approachable, energizing.
• Messaging: Ski Bum Coffee Co® fuels your next run, road trip, or mountain adventure with high-quality coffee.
• Keywords: Adventure, bold, authentic, energizing, mountain lifestyle.

7. Applications

Packaging

• Use the hexagon logo prominently on the front.
• Wordmark logo can be used as a supporting design element.
• Keep backgrounds simple and high-contrast to maintain legibility.

Social Media

• Use logos in profile images and watermarks.
• Gradient wordmark is acceptable for headers and posts.

Merchandise

• Hexagon logo can stand alone on mugs, apparel, and gear.
• Wordmark may be used as a bold statement on apparel (gradient or solid).